Your social media, website, Google Business Profile and WhatsApp line are set up and managed every month in one package.
Prices exclude VAT · Set-up takes 3–4 weeks · Other package: Set Up & Advise
Sunrise in Cappadocia: 3 days, 2 nights, balloon flight included.
Start 27 → Month 3 41
Take the quick check →Your accounts are scored from 0 to 10 across six areas. For each area the report shows the current state, a screenshot and a recommended fix.
The total is out of 60 and forms the basis of your set-up plan.
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The year is planned in four periods: early booking (January), pre-summer (April), mid-season (July), and winter and off-season (October). The content and campaign calendars are updated together at the start of each period.
See how we workThe four areas tour companies find hardest online are run from a single calendar. Every piece of content is sent for your approval before publishing.
Your Instagram and Facebook accounts are managed according to a monthly plan built around your tour calendar.
Itinerary, dates, price, inclusions and exclusions sit on one page. Visitors enquire on WhatsApp with a single tap.
Your company appears with a complete profile in searches such as "Cappadocia tour" or "Bosphorus cruise".
Saved replies and an enquiry tracking routine are set up for questions on Instagram and WhatsApp. Booking conversations stay with your team.
Answer six questions and see your estimated score instantly. The detailed digital audit is free and emailed within 2 working days.
Your Instagram and Facebook accounts are managed according to a monthly plan built around your tour calendar. Every piece of content is sent for your approval before it is published.
Your website is restructured so that every tour has its own page and visitors can enquire in a single step. Your current site is refreshed if suitable; otherwise it is rebuilt.
Your company appears with a complete profile in searches such as "Cappadocia tour" or "Bosphorus cruise" and on Google Maps.
Saved replies and an enquiry tracking routine are set up so that questions on Instagram and WhatsApp are answered quickly and consistently. Booking conversations are handled by your team.
Scattered records are brought together into one consented, organised list so you can announce new-season tours to past guests.
Each month a one-page report shows which channels brought enquiries and what to prioritise next month.
Travellers increasingly ask ChatGPT, Gemini and similar AI assistants when looking for tours. Your company information is made consistent across trusted sources so these assistants recommend your tours accurately.
Advice on listing your tours on GetYourGuide, Viator and similar platforms, and on keeping platform sales in balance with direct sales on your own site.
Social media content, Reels, image editing and the publishing calendar.
Websites, tour pages, messaging flows and sales channel integrations.
Digital audit, set-up plan and quarterly season advisory.
Industry reports from audit data, plus search and AI visibility measurement.
Day tours · Dinner and sunset cruises
Key serviceMessage management
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3–7 days · Fethiye, Göcek, Kekova
Key serviceReels and season campaign
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1–10 days · Lycian Way, Kaçkar Mountains
Key serviceRoute pages
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2–5 days · Mardin, Gaziantep, Ephesus
Key serviceGoogle Business Profile
Get my auditThe same scope applies to all domestic and international, coach and flight-based programmes. The key service is the area most often prioritised in audits for that tour type.
Case studies are published here with the approval of agencies that have completed set-up. Each one presents the tour type, starting position, set-up work and results after three months in the same format.
The set-up discount for the first three agencies is conditional on permission to publish results here.
Apply for an auditYour Instagram, Facebook, website and Google Business Profile are reviewed and scored across six areas.
Profiles are refreshed, tour pages built, and the messaging flow and first month's content calendar created.
3–4 posts and 1 Reel are published each week. A one-page report is sent at month end.
In a 90-minute session the audit is repeated and priorities for the next period are set.
| Week | Work carried out | Deliverables | What we need from you |
|---|---|---|---|
| Week 1 | Kick-off call, access set-up, defining your company's voice | Set-up plan and draft content calendar for month one | Account access, tour calendar, photo archive |
| Week 2 | Updating Instagram, Facebook and Google Business profiles | Refreshed profiles, verified Google profile | Approval of profile copy, verification step |
| Week 3 | Website and tour pages, saved replies and automatic messages | Draft tour pages, message templates, enquiry tracker | Tour itineraries, frequent questions |
| Week 4 | Website launch, customer list, team training | Live website, customer list, user guide, new audit report | Customer records, a 1-hour training session |
At the end of set-up the digital audit is repeated and compared with the starting score. In Set Up & Manage, monthly management begins on the Monday after set-up is completed.
Two packages, both start with set-up. The first three agencies receive 50% off the set-up fee.
Set-up is completed, then monthly management and season advisory are run on your behalf.
Set-up and team training are provided; your own team runs the day-to-day work.
| What is included | Set Up & AdviseTRY 30,000 + TRY 9,000 / session | Set Up & ManageTRY 30,000 + TRY 18,000 / month |
|---|---|---|
| Digital audit and set-up plan | Included | Included |
| Instagram and Facebook profile refresh | Included | Included |
| Website and tour pages | Included | Included |
| Google Business Profile | Set-up | Set-up and 2 updates per month |
| Message templates and enquiry tracker | Included | Included |
| Weekly content production and publishing | By your team | 3–4 posts, 1 Reel |
| Team training | Hands-on training | Not required |
| Monthly report | Not included | Included |
| Season advisory (quarterly) | Charged per session | Included |
Prices exclude VAT. 50% of the set-up fee is paid at the start and 50% on delivery. The first three agencies receive 50% off the set-up fee, subject to a minimum 6-month contract and permission to publish results as a case study.
An annual report compiled from anonymised audit averages. It compares the sector's position in social media, websites, Google visibility and messaging by tour type.
No agency names or individual results appear in the report.
Get notified on publication%84
Most travellers plan to use AI assistants for trip planning. What assistants recommend depends on how a brand is described in trusted sources.
Source: Amazetech, 2026
Tour software is splitting in two directions: direct booking on your own site and distribution to platforms such as GetYourGuide and Viator. Profitability depends on balancing price and availability across both.
Source: AtlasPerk, 2026
Rotakom Dijital is a digital consultancy that works exclusively with tour companies. From day tours to blue cruises, and from trekking routes to culture and gastronomy programmes, it works with tourism businesses of every size.
The model has three stages: setting up the digital foundations, monthly management, and advisory at the start of each season. AI-assisted production allows services to be delivered faster and at a more reasonable cost.
Yes. The audit is free and comes with no obligation. If you wish, a 20-minute online call is arranged afterwards.
No. Access is granted only as content permissions via Meta Business Manager. Your company always keeps ownership of its accounts.
Yes. The scope is planned around the size of your company, from small day-tour teams to multi-branch tour operators.
Footage shot on phones by your guides and team is edited and used. For tours without images yet, AI-assisted promotional visuals are prepared and sent for your approval before publishing.
Saved reply templates and the enquiry tracker are prepared during set-up. Booking conversations are handled by your own team, who know your tours best.
For Set Up & Manage, a minimum 6-month contract is recommended for monthly management. For Set Up & Advise, advisory sessions are scheduled as needed.
Half of the set-up fee is paid at the start and half on delivery. The monthly management fee is invoiced at the start of each month. Paying 12 months in advance gives two months free. Payments are made by bank transfer.
No. Meta and Google ads management is quoted separately. Ad spend is paid directly from your own account.
Professional shoots are not included and are quoted separately. A short filming guide is prepared so your guides can capture usable footage.
In preparation work such as image editing, subtitles, copy drafts and report compilation. Every published item is checked by the team and sent for your approval.
Customer lists are kept only in your own account. Access is limited to content permissions for the contract period and removed when it ends. Data is processed in line with KVKK.
We work with tour companies in every province of Türkiye. Calls and training are held online; in-person meetings can be arranged in Istanbul.